25 Quick Wins to Improve Your Online Presence This Month

By the Oski Marketing team · Updated 5 October 2026 · 6 min read

The fastest ways to improve your online presence this month are mostly free: correct your Google Business Profile, make your phone number one tap away on your website, test your contact form, ask recent customers for reviews, and tidy your social bios. Below are 25 specific jobs, grouped by how long they take, so you can fit them around work.

Where should you start?

Start with anything that stops a customer reaching you, then work on being found, then on looking trustworthy. If you have 30 minutes first, run our online presence audit to score yourself and see which of the wins below matter most. If not, simply work down the list: the 10-minute jobs come first because they fix the most common, most costly problems.

What can you fix in 10 minutes?

Each of these takes about ten minutes and costs nothing.

1. Check your phone number everywhere. Google profile, website header and footer, Facebook, Instagram, directories. One wrong digit loses every call.
2. Set holiday and special hours on Google. Bank holidays and Christmas hours stop people turning up or ringing when you are shut.
3. Fix your Google business name. Google's guidelines say it should match your real-world name, without added keywords, taglines or locations. Remove anything extra.
4. Copy your Google review link. Google explains how to get a review link or QR code from your Business Profile. Save it as a phone shortcut so you can send it in seconds.
5. Send that link to your three most recent happy customers. "Thanks again for having us. If you have a minute, a Google review really helps a small business like ours: [link]". Never offer anything in return: Google says incentives for reviews are not allowed.
6. Reply to every unanswered review. Thank the good ones by name and respond calmly to any bad ones.
7. Rewrite your Instagram and Facebook bios. What you do, where, and how to book, in one or two lines.
8. Record a clear voicemail greeting. Your business name, when you will call back, and another way to reach you, such as "or text this number".
9. Make your phone number tappable on your website. On a phone, tapping it should start a call. If it does not, ask whoever manages your site to fix the link.
10. Search your business name on your phone in a private window and screenshot what comes up. That is your "before" picture for this month.

What can you do in about an hour?

Each of these takes roughly an hour, and most are free.

11. Fill in every section of your Google Business Profile. Services, service areas, description, attributes and booking link. Our Google Business Profile checklist goes field by field.
12. Add ten recent, real photos to Google. Work, team, van, premises. Google's photo guidance asks for in-focus, well-lit images without heavy filters, and recommends a logo and cover photo.
13. Post a Google update. Google lets you add posts, including updates, offers and events, which show on Search and Maps. Share a recent job with the area name.
14. Claim your Bing and Apple Maps listings. Bing Places is free, and Apple Business lets you claim your place on Apple Maps and control your logo, hours and photos.
15. Test your contact form. Send a test enquiry. Check it arrives, where it goes, and that the customer gets a confirmation that says when you will reply. Our contact form guide has a full checklist.
16. Set up a missed-call text-back or auto-reply. Check whether your phone provider or business messaging app offers one. A message like "Sorry we missed you, we're on a job and will call back within the hour" keeps the customer from ringing the next name on the list.
17. Run your homepage through PageSpeed Insights. Google's documentation explains the scores; note the biggest issues it lists (often oversized images) and pass them to whoever manages your site.
18. Write answers to your five most common questions. Price ranges, areas covered, how soon you can come, guarantees, payment. Put them on your website as an FAQ and reuse them as social posts.

What is worth a whole afternoon?

These take a few hours but make a lasting difference.

19. Rewrite your homepage headline and first paragraph. Say what you do, where, and how to contact you, in plain words a customer would use. Then put the phone number and one main button right below.
20. Create a page for each main service. One page each for, say, boiler repair, boiler installation and power flushing, rather than one page listing everything. Each page should explain the service, the area, typical prices or how pricing works, and how to book.
21. Check your listings on major directories. Search for your business on Yell, Checkatrade, Facebook and any trade bodies you belong to, and correct the name, address, phone and website so they match exactly.
22. Batch-take photos and short videos. On a quiet day, shoot your premises, team and a few jobs. Original content tends to do better: Instagram's reach tips say it is less likely to recommend reposts or content with noticeable watermarks.
23. Set up an email address on your own domain. A hello@yourbusiness.co.uk address looks more established than a free webmail address. If you send emails in bulk, Google's sender guidelines also expect your domain to be authenticated with SPF or DKIM.
24. Ask AI assistants about your business. Ask two or three of them the questions your customers would ask and note any wrong facts. Correct them at the source: usually your website, Google profile or directory listings.
25. Do an after-hours test. At 9pm, call your number, fill in your form and message your profiles, as a customer would. Write down what happens and fix the worst gap.

Which quick wins matter most?

If you only have time for a handful, choose by the problem you have:

How do you know if they worked?

Count enquiries by source before and after. For four weeks, write down every call, form and message, and ask new customers how they found you. Also look at the performance figures in your Google Business Profile and compare them month on month. Repeat the name search from win 10 and compare it with your "before" screenshot.

What to do this week

• Do wins 1 to 5 today. They take under an hour together.
• Block one hour on your calendar for wins 11 and 15.
• Start an enquiry log with columns for date, source and outcome.
• Pick one afternoon this month for win 19 or 20.
• Put win 25, the after-hours test, in your diary for next Tuesday evening.

If you would like a hand with the bigger items, the website and Google profile work is what we do at Oski Marketing, and you can get in touch here.