Best Marketing Agency for Electricians: How to Pick One That Gets You Jobs

By the Oski Marketing team · Updated 5 October 2026 · 6 min read

The best marketing agency for an electrician knows a homeowner with a fault today from a landlord who needs certificates every few years. It shows your competent person registration clearly, builds real pages for rewires, consumer units and EV chargers, keeps your Google profile accurate, and tracks calls to booked jobs.

What makes marketing for electricians different?

Electricians sell a mix of urgent repairs, planned projects and compliance work, and each one is found and bought differently. A fault that has tripped the power is an urgent phone call. A rewire or a consumer unit upgrade is researched and compared. Landlord inspections and commercial maintenance are repeat work that depends on reminders and relationships.

An agency worth hiring will ask which of these you want more of before it plans anything. If you would rather fill your diary with rewires than with call-outs, the website, ads and Google profile should all lean that way.

Which trust signals should an electrician's marketing show?

Your competent person registration is the trust signal that matters most for domestic work. Under Part P of the Building Regulations, notifiable electrical work in homes has to be checked either by building control or by an installer registered with a competent person scheme. Bromley Council's guidance lists NICEIC Certification Services and NAPIT Certification among the recognised scheme operators, and registered installers can self-certify their work and notify the council.

Customers can check this themselves. The Registered Competent Person Electrical register lets anyone search by postcode or check a named electrician. A good agency will:

• Show your scheme logo and registration details on your website, quotes and Google profile.
• Link customers to the register so they can check you.
• Explain in plain English what self-certification means for them: less hassle, and a certificate at the end.
• Never add badges for schemes or accreditations you do not hold.

Should you market domestic and commercial work separately?

Yes. Homeowners and businesses search differently and decide differently. A homeowner types "electrician near me" or "consumer unit replacement Bromley" and often rings the first good-looking result. A facilities manager or managing agent looks for capacity, insurance, response times and the ability to work out of hours, and may never use Google Maps at all.

So domestic work leans on your Google profile, reviews, local service pages and search ads. Commercial work leans on a clear commercial services page, case studies with permission, a capability statement and direct relationships. An agency that runs the same ads for both is wasting part of your budget.

Which service pages should an electrician's website have?

Have one useful page for each service you want more of, not one page that lists everything. Good candidates for most domestic electricians:

1. Full and partial rewires: what is involved, how long it usually takes, living in the house during the work, what you leave behind.
2. Consumer unit upgrades: signs it might need replacing, what the customer gets at the end.
3. EV charger installation: what you check at survey, where it can go, what the customer needs to arrange.
4. Landlord inspections: the rule and what your report includes.
5. Fault finding and emergency call-outs: hours you cover and how to reach you.

The landlord page has a clear hook. Government guidance says landlords must have the electrics in rented properties checked at least every five years by a properly qualified person. That is recurring work. Past landlord customers can be reminded by email or text under the ICO's soft opt-in, provided they had a clear chance to opt out when you took their details and in every message. This is a general guide, not legal advice.

Town pages are fine where you genuinely work, but Google treats lots of near-identical city pages as doorway abuse. Our guide to service area pages for trades covers how to do them properly.

What should an agency do with your Google profile?

Keep it complete and current. Google ranks local results on relevance, distance and prominence, and its own tips are plain: verify the profile, fill in every detail, keep hours accurate, reply to reviews and add photos. For an electrician that means the right primary category, each service listed with a short description, photos of tidy finished work, and steady reviews that mention the job ("rewire", "EV charger", "fuse board").

How do you compare agencies for an electrical business?

Score each one on the same points.

For ads specifically, our beginner's guide to Google Ads for tradespeople explains location targeting and call tracking, and the wider checklist is in our guide to choosing a marketing company for tradespeople.

Where Oski Marketing fits

Oski Marketing works with domestic electricians and small electrical contractors in London and the South East. We check how your enquiries are handled, build the service pages and Google profile around the jobs you want, and run search ads and content that point at them. SEO starts from £800/month and Google Ads management from £600/month plus ad spend, on rolling contracts, and you own your site and accounts.

We are not the right fit for large commercial contractors bidding on tenders, firms that need national coverage across many depots, or anyone who wants a set number of jobs promised in advance.

What to do this week

1. Add your scheme logo, registration details and a link to the competent person register to your website footer.
2. Pick the one service you want more of and check you have a dedicated page for it.
3. Make a list of past landlord customers and when their last inspection was done.
4. Add photos of five recent tidy installs to your Google profile.
5. Ask your last ten customers for a review that mentions the job you did.