Free Website and Google Listing Review: What We Check and What You Get
Our free website and Google listing review is your homepage and Google listing read the way a customer reads them, with a one-page list of fixes sent back to you. We need your web address, business name and town. There is no charge and no obligation, and you can use the list yourself or hand it to anyone.
The ad at a glance
| Question | Answer |
|---|---|
| Who it is for | Owners of UK trade and local service businesses who want to know what is costing them enquiries before they spend anything. |
| What it shows | A yellow admit-one ticket headed "Admit one business", reading "Free homepage and Google listing mark-up. One page. Plain English. No strings." |
| Where it applies | Across the UK, with a focus on London and the South East, where we are based. It is aimed at small local businesses wherever customers search for them. |
| Why we published it | It is the offer behind our other ads. A ticket makes it concrete and shows there is nothing to join or sign. |
What do you need to give us?
Three things: your web address, your business name and your town. That is all. We do not need passwords or access to your Google account, because we look at the public versions that customers see.
If you have a contact route you want us to test, such as a form or a WhatsApp number, tell us and we will include it. Otherwise we simply check what is visible, which is the point. A customer sees your listing and website with no special access.
What do we check on the homepage?
We run eight checks in the order a visitor meets the page: the first line, the main photo, the price, the proof, the contact route, the area, the mobile view and the title and description shown in search. We cover each in what a homepage mark-up includes.
We read it on a phone first, because that is how many customers look. We also read it as someone comparing two firms, which is the situation we describe in how customers compare two tradespeople's websites.
What do we check on the Google listing?
The things a customer sees and the things Google reads: photos, hours, services, description, the newest review and the replies to reviews, the website link and the phone number. We compare these with the best listings for your trade and area, so you can see the gap.
If something is missing, we say what to add. If something looks wrong, such as hours that do not match your website, we say how to fix it. Our Google Business Profile checklist lists the fields in full.
What do you get back?
One page, in plain English, in priority order. Each note says what we saw, why it matters and what to do. There is no jargon and no padding.
| Part | What it contains |
|---|---|
| Top three fixes | The changes that would cost you the most enquiries if left |
| Homepage notes | Marked-up observations on the page |
| Listing notes | Observations on photos, hours, reviews and details |
| Quick wins | Things you can do in ten minutes |
| Next steps | What to do first and what can wait |
We do not include ranking forecasts, lead numbers or promises, because nobody can honestly give them.
What do we not do in the review?
We do not do a full technical SEO audit, a design critique or a competitor report, and we do not make changes to your accounts. We do not ask for payment details and we do not add you to a mailing list without asking. The review is meant to be useful on its own.
What happens after you get it?
You decide. You can make the changes yourself, give the page to your web developer or ask us to help. If you would like help, we will explain what we would do and how we work. Our retainers run on rolling contracts with no lock-in, you own your website, domain and Google profile, and we only take manager access. If you would rather not work with us, you keep the review anyway.
For a wider self-check, the online presence audit checklist covers more ground, and our two-week fix is described in what a two-week marketing fix includes.
How should you prepare?
You do not need to, but a few minutes helps. Have your business name, your town and any questions ready, and think about what worries you most: not enough calls, a poor listing, an old site. If you have photos of recent work, gather them, because they will probably be the first fix. Knowing what you want to find out makes the review more useful.
Who is the review for, and who is it not for?
It suits owners of UK trade and local service businesses who already have a website and a Google listing and want to know what is holding them back. It works well for owners who are unsure whether to rebuild, who are thinking about ads or who feel their online presence has been left alone for too long.
It is not suitable if you have no website or listing yet, because there is nothing to review, or if you are looking for a long technical report. It also may not suit businesses outside our focus on UK small businesses. If we are not the right fit, we will say so and, where we can, point you in a better direction.
Why do we offer it for free?
Because it is the fairest way to show what we do. Reading a page as a customer would is a small amount of work for us, and the result is useful whether or not you ever hire us. If the list helps you fix things yourself, that is a good outcome. If it makes you want help, we are here.
We prefer that you decide with real information in hand than that you decide on a promise. There is no charge and no obligation, and the review does not commit you to anything else.
What to do this week
- Write down your web address, business name and town.
- Note the one thing about your online presence that worries you most.
- Gather five photos of recent finished work.
- Ask a friend to look at your homepage on their phone and say what they think you do.
- When you are ready, send us your details and we will start the review.
Frequently asked questions
Is the review really free?
Yes. There is no charge and no obligation. We read your homepage and Google listing as a customer would and send back a one-page list of fixes. You decide what to do with it, including nothing.
What do you need from me?
Your web address, your business name and your town. We do not need logins, and we do not need access to your accounts for the review.
Will you try to sell me something afterwards?
We will tell you what we would fix first and, if you want help, how we could do it. You are free to use the list yourself or give it to someone else. We would rather you made a good decision than a quick one.
Who is the review not suitable for?
Businesses with no website or Google listing yet, because there is nothing to review, and businesses outside our focus on UK small businesses and local trades. We will tell you if we are not the right fit.
