How a Two-Week Marketing Sprint Works, Day by Day
A two-week marketing sprint runs in five steps: read everything like a customer, rewrite the homepage with your approval, sort the Google listing, make three finished ads and send a one-page report. The timeline is a plan, not a promise, because it depends on how quickly you send photos and approve changes.
The ad at a glance
| Question | Answer |
|---|---|
| Who it is for | Owners considering a short piece of work who want to know exactly what happens, and when. |
| What it shows | A two-week calendar titled "Fix Sprint" with five marked days and a list: Day 1 we read everything like a customer, Day 3 homepage rewritten and approved, Day 6 Google listing sorted, Day 10 three finished ads, Day 14 one-page report. |
| Where it applies | Across the UK, with a focus on London and the South East, where we are based. It is aimed at small local businesses wherever customers search for them. |
| Why we published it | Uncertainty puts people off. A dated plan shows what the work involves and when you will see each piece. |
What happens on day one?
We read everything like a customer. That means your homepage on a phone, your Google listing, your reviews, your social profiles and the first page of search results for your trade and town. We note what a stranger would understand, what they would miss and where they might lose confidence.
This step builds on the same checks as our free website and Google listing review. By the end of day one, we have a short list of priorities, and we agree it with you before any work starts.
What happens by day three?
The homepage is rewritten, and you approve it. We write the first screen in plain English: your trade, your town, one line that removes the main worry, a proof point you can show and a tap-to-call button. We send you the text, you read it aloud, change anything that does not sound like you and sign it off.
Approval is the point where a sprint most often slows down. A few minutes of your attention keeps things moving, and our post on the read-it-out-loud test shows a quick way to check the new wording.
What happens by day six?
The Google listing is sorted. We need manager access, and you stay the owner. We swap stock images for real photos, correct the hours, list your services in customers' words and write a clear description. We also check the phone number and website link.
If you have not yet sent photos, this step waits for them. Five clear photos of finished work are enough, and our guide on using photos of your work explains how to choose them.
What happens by day ten?
Three finished ads land in your inbox. They are made from your real work, in a style that fits where people will see them, such as a text thread, a notes page or a photo with a caption. We make each one inside the UK advertising rules.
You can run them as paid ads, post them on your profiles or put them on your website. If you want to run paid ads, the spend is paid straight to the platform, and we suggest you read before you boost a post or run ads first.
What happens on day fourteen?
You get a one-page report, in plain English. It lists what we did, what we found and what we would do next, in priority order. It follows the same structure as the monthly report template, so you can compare it with any future report.
At that point the sprint is finished. You can use the report yourself, give it to someone else or ask us to continue, on a rolling contract with no lock-in.
What could slow the calendar down?
A few common causes:
| Cause | What helps |
|---|---|
| Photos not ready | Have five photos of recent work to hand |
| Slow approval | Reply within a day or two |
| No access to the listing | Invite us as a manager early, keeping yourself as owner |
| A locked or unsupported website | Tell us who built it and how to reach them |
| Holidays or busy periods | Tell us your dates before we start |
We tell you straight away if a date moves, and why.
Is a sprint right for every business?
No. It suits a business that has a website and a Google listing, a clear idea of its service and a wish to fix the basics. It is less suitable if you have no website yet, if you want a full rebuild or if you want ongoing management from day one. We would rather tell you that before you spend anything. For a general view of what a short fix includes, read what a two-week marketing fix includes.
How do we keep you in control during the fortnight?
By agreeing each step before it happens and showing you the work before it goes live. You see the list of priorities after day one, the homepage text before it is published, the listing changes before they are saved and the ads before they are used. Nothing is posted or changed on your accounts without your say.
We also keep a simple log of what we changed, so you can see exactly what is different from the start of the fortnight. If you ever want to reverse a change, the log tells you where to look.
What should you expect to feel afterwards?
Clearer, mostly. A sprint will not transform a business in two weeks, and we would not claim it will. What it should do is remove the obvious faults that make customers hesitate: an opening line that says nothing, a listing with the wrong hours, a phone number that cannot be tapped. You should be able to look at your homepage and listing and think that they now say what you do. From there, results depend on many things, such as your area, your competition and how quickly you reply to enquiries.
What to do this week
- Gather five photos of recent finished work.
- Check you can sign in to your Google Business Profile as an owner.
- Write down your trade, town and the one thing that makes customers trust you.
- Clear a little time in the first week to read and approve text quickly.
- If you want to talk about a sprint for your business, send us a message and we will start with a free review.
Frequently asked questions
What is a marketing sprint?
A short, fixed-scope burst of work, here about two weeks, aimed at fixing the main problems in a small business's homepage, Google listing and ads. It ends with a report, and you decide afterwards whether to continue.
What do you need from me during the sprint?
Photos of recent work, manager access to your Google listing, quick approval of the rewritten homepage and honest answers about what you do and where. The faster you respond, the smoother the fortnight runs.
Can the sprint run late?
It can if approvals or photos are slow, or if something unexpected turns up, such as a locked website. The calendar is a plan, not a guarantee, and we will say if anything changes.
What happens after day 14?
You get the report and decide. You can use it yourself, hand it to someone else or ask us to carry on, on a rolling contract with no lock-in.
