What Does a Two-Week Marketing Fix Include? An Itemised Look
A two-week marketing fix is a fixed-scope project: the homepage rewritten in plain English, the Google listing sorted out, three finished ads you keep and a one-page report. It has no minimum term and starts with a free mark-up, so you see the problems before you decide. Ad spend is separate and goes to the platform.
The ad at a glance
| Question | Answer |
|---|---|
| Who it is for | Owners who know their marketing needs fixing but do not want a long contract or a vague retainer. |
| What it shows | A till receipt on a workbench headed "Fix Sprint, two weeks", itemising a plain-English homepage, a sorted Google listing, three finished ads and a one-page report, with a minimum term of "none" and "you saved: the long contract". The receipt is a design device, not a real transaction. |
| Where it applies | Across the UK, with a focus on London and the South East, where we are based. It is aimed at small local businesses wherever customers search for them. |
| Why we published it | People understand what they are buying when it is itemised. A receipt makes the scope and the lack of a contract visible. |
What does the receipt actually list?
Four items, each a piece of work you can see at the end.
| Item | What it means |
|---|---|
| Homepage in plain English | The top of your homepage rewritten so it says what you do and where, with a proper call button |
| Google listing sorted | Photos, hours, services and description corrected and completed |
| Three finished ads | Ads ready to use, made from your real work |
| One-page report | What was done, what it cost and what to do next |
Notice what is missing: no promises of rankings, no promised number of leads and no mystery extras. A small, honest scope is easier to deliver and easier to judge.
What happens to the homepage?
We rewrite the part that matters most: the first screen. That means a clear headline with your trade and town, one line that removes the main worry, a proof point you can back up and a tap-to-call button. We use your own words and customers' words, not agency language.
We do not rebuild the site. If it needs a rebuild, we say so in the report and explain why, as we do in do you need a new website, or just three fixes. The aim is to change what a visitor sees and does, using the site you already have.
What happens to the Google listing?
We complete it. That means checking the photos and swapping stock images for real work, correcting the hours and special hours, listing your services in the words customers search for and writing a clear description. We need manager access, and you stay the owner throughout. Google's help page on owners and managers explains that managers cannot add or remove users, which is exactly why that level of access is enough.
You can see more of what we check in what a Google Business Profile checklist should cover.
What are the three finished ads?
Three ads made from your real jobs: the kind of native, scroll-friendly content shown in the rest of our ads carousel, such as a text-thread, a notes page or a photo of finished work. They are yours to keep and use, whether you run them on Facebook and Instagram, post them organically or put them on your website.
We make each one inside the UK advertising rules. If you want to run them as paid ads, the spend is paid straight to the platform, and we explain what to fix first in before you boost a post or run ads.
What is in the one-page report?
Three things: what we did, what we found and what we would do next. It follows the same structure as our monthly report template, so you can compare future reports with the same format. It is written in plain English and ends with a short list of priorities.
You can use it with us or without us. Many owners keep it as a to-do list and do the next steps themselves.
What is not included?
It is worth being clear.
- Ongoing management. After the fortnight, anything further is a separate decision.
- Ad spend. Always paid to the platform.
- Promised results. Nobody can honestly promise rankings or lead numbers, and we do not.
- A full rebuild or a new brand. If you need one, we will say so and quote separately.
Why do we say there is no minimum term?
Because the scope is fixed and finishes. You are not tying yourself to anything beyond the agreed work. If you want to carry on, our retainers run on rolling contracts with no lock-in, and you own your website, domain and Google profile. That is the opposite of the arrangement we describe in minimum terms and profile ownership.
How does a fixed-scope project compare with a retainer?
They suit different needs, and it helps to know which you are buying.
| Fixed-scope project | Monthly retainer | |
|---|---|---|
| Best for | Fixing known problems quickly | Ongoing work and steady improvement |
| Length | A set number of weeks | Rolling month to month |
| What you pay for | The agreed deliverables | Time and regular output |
| Exit | When the work finishes | Give notice, no lock-in |
| Risk | Low: you see the scope up front | Depends on how well it is reported |
Many owners start with a project to fix the basics and move to a retainer only if there is a clear reason. That keeps spending tied to evidence.
What questions should you ask about any fixed-price offer?
Whoever you hire, ask the same things. What exactly is included, item by item? What is not included? Who does the work, and who do I speak to? What do I need to provide, and by when? What happens if something unexpected takes longer? Who owns what is made? A clear offer answers all of these in writing, and you should be able to read them in a few minutes.
What to do this week
- List the four jobs on the receipt and tick which ones your business needs most.
- Take five photos of finished work to have ready.
- Check who owns your Google listing and domain, and make sure it is you.
- Decide what you would want a report to tell you.
- If you would like us to quote a two-week fix for your business, send us your web address and business name and we will start with a free mark-up.
Frequently asked questions
What is a two-week marketing fix?
A fixed-scope piece of work, done over about a fortnight, that corrects the main problems on a small business's homepage, Google listing and ads and ends with a short report. It is a project, not an ongoing retainer.
Is there a minimum term?
Not for a fixed project like this. You pay for the scope agreed, and you decide afterwards whether to carry on. Our ongoing retainers run on rolling contracts with no lock-in.
Do I own what you make?
Yes. You own your website, domain and Google Business Profile, and the finished ads are yours to keep. We only take manager access to the profile, and you stay the owner.
Does the fee include ad spend?
No. If you run paid ads, the spend is paid directly to the platform, not through us, and it is separate from the fee for the work.
