Projects, demos and videos
A look at how we build and what we make. Everything here is labelled for what it is: concept work made to show our standards, not paid client work.
Concept websites
Each concept is a complete site for a made-up local business, built the way we would build a real one, and each one does something useful, not just looks good. Addresses use real streets with fictional building numbers, phone numbers are from Ofcom's drama range, and forms never send anything.
Foukou: Cypriot charcoal-grill taverna
A full restaurant site for a fictional taverna in Palmers Green. Table booking, a menu with allergen filters, private dining enquiries, gift vouchers and a journal.
Open the demo site →Bankole & Webb: accountants for trades
A fictional Croydon accountancy site with a working Making Tax Digital checker, a fixed-fee quote builder and a tax deadlines calendar.
Open the demo site →The Mend Shop: phone and laptop repair
A fictional Tooting repair shop with a working price finder, a repair tracker and a refurbished phone listing.
Open the demo site →Tranquil Vale Dental: private practice
A calm fictional dental practice in Blackheath with an open fee list, a booking flow with quiet appointments, a membership calculator and a nervous-patient guide.
Open the demo site →Quinlan & Daughter: loft conversions
A fictional north London builder with a loft cost estimator, a planning explainer and drawn before and after case studies.
Open the demo site →More concept sites are in the works. We add each one here when it is finished.
Video
Concept, fictional characters
Gaz Gets It Wrong, episode 1: the 1-star review
A short series where a fictional tradesman handles customer problems badly, then well. This episode is about replying to a bad review. It runs 18 seconds with no voiceover, so it works with the sound off.
The lesson is the one we use on every review reply we write: say sorry, be specific, and offer to put it right.
Ads and guides
Guides
87 plain-English guides on websites, reviews, local search and UK advertising rules.
Browse the guides →Client work
We add case studies here only with each client's permission, and only with facts they have checked. If you want to talk to someone we have worked with, ask us.
Want something like this for your business?
Tell us what you do and we will say what we would build first.